Since the first generation of the BMW 1 series came out in 2004, it has sold more than 1.3 million cars worldwide. Whether it is flexible handling or trendy exterior design, the BMW 1 series is the best luxury small hatchback. Interpretation. The BMW 1 series always adheres to the same attitude of providing the purest driving experience, and in the process of continuous optimization and innovation, it brings endless fun to the owners. The new generation of BMW 1 series is about to create a new dynamic running style, with an amazing attitude of "THE ONE AND ONLY", breaking through inertia.